What it takes to REACH you

Do you believe that connecting to the audience breaks the minute we forget who we are communicating with? That is one of the fundamental lessons I am learning in my last year in Communications, Culture and Journalism Program, at the Okanagan College.

Knowing our audience is vital in all channels of communication. How we make that connection with each other is a learned art. I interviewed Alex Schadenberg, the Executive Director of the Euthanasia Prevention Coalition, for my communications assignment.

Alex Schadenberg, Executive Director of Euthanasia Prevention Coalition

During the whole interview I was hanging on Schadenberg’s every word. The interview was supposed to be only for an hour, but the time flew by, the next thing I knew it was two hours later. He spoke to me with authenticity that comes from a deep passion and drive for the love of human dignity. That is how this interview impacted me in ways that I will never forget. Just so you know I will be posting the entire interview under ‘Community Profiles’ here on my blog: https://okanaganvalleyview.com/,  once my final exams this semester are over.

I asked Schadenberg: What do you remember the most about what you learned in school about communication that stuck with you?

“One thing that sticks in my mind is in Philosophy. I studied Thomas Aquinas and I think he was right in one of his principals, he said you have to speak to people where they are coming from. His idea was, if something is true then truth is knowable, so therefore you speak to the person from where they are at. I try to keep it on the average person as I can if you read my material. Why do I do that? Because I think, if its true, they understand– then its knowable,” said Schadenberg.

I thought about what he said for awhile, but I could not quite get my head around what he meant. Guess what I did? I went deeper and looked up Thomas Aquinas to help me understand this essential communication expertise.

“Furthermore, the king’s laws must result from the “deliberation of reason” and have the consent of both the nobility and the common people. These were radical ideas for a time when kings claimed no one but God could hold them accountable.” (Walker)

Schadenberg helped me see audience in a wider lens which I am going to carry with me in any position that I apply for and work in. My goals for working in the field of Communications and Journalism is to focus on how community can impact change that benefits all people rather than just a select few.

When you want to make a difference and communicate to people where they are you can reach them where you are. Once you connect to your audience you have built a relationship that will grow and it will impact donations in a non-profit organization to enhancing corporate meetings by reaching all levels of management and employees, as well as all affiliations. Building relationships on all levels of industry can create a stronger foundation to cope with the ever-changing media that will benefit everyone.

We are here to communicate, build relationships and make a difference in peoples lives. I will leave you with this lasting message of what I will take with me in my new career in Communications. How we connect with others is based on what we say to each other about what we know. The forever question we need to ask ourselves is: Do we really know who we are speaking too and have I reached you?

Work Cited

Walker, Leslie. “Truth.” The Catholic Encyclopedia. Vol. 15. New York: Robert Appleton Company, 1912. 4 Dec. 2020 http://www.newadvent.org/cathen/15073a.htm.

Tim, “Thomas Aquinas Quotes, May 2, 2012,” in Philosophy & Philosophers, May 2, 2012, ‘image’, http://www.the-philosophy.com/thomas-aquinas-quotes.

Nielsen, Bo. “Centre for International Media Assistance. Bo47, https://www.bonielsen.me/

Schadenberg, Alex. Euthanasia Prevention Coalition, 2020. Envoy Media. https://www.epcc.ca/

Published by Okanagan Valley View - Views on the Go

I am currently a second-year student in Communications, Culture, and Journalism at OUC who hopes to attend UVIC to further my education. I have shifted my educational focus to be a part of the community's communication solution and advocacy work. I am originally from Ontario and love the Fall season there, and I also love the fall season here in BC. I have always loved writing and current events. My five-year plan is to write and advocate in the community by strategically planning and developing ways to minimize the information overload and investigate false ideas of support. I am also a Mother, OFS, daughter, Auntie, sister, and friend. I am a writer and an Independent Contractor.

2 thoughts on “What it takes to REACH you

  1. Communication is essential but they don’t teach it in school. Who teaches us to listen carefully? Speak without repeating distracting “so’s and ands etc”? Who teaches us to give feedback so it received without offense? Who teaches to speak with confidence at personal events like weddings, or family reunions? or business meetings, strata meetings?

    Toastmasters Clubs do – if you are going into the communications field – consider investigating a club near you. The skills you gain are yours and it takes about an hour a week in most clubs. I have been a Toastmaster since 2006. Lots of information available online for you or contact me for any questions.

    I think Okanagan College has a club.


    1. I used to be a member in the Toastmasters Club years back. Thank you for reminding me of Toastmasters I should join up again! Great idea!

      Liked by 1 person

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